Harley is coming out with what looks to be a very cool feature: an online, build your own H-D bike program which gives you the option to fully customize your bike before you buy it. The program is called HD1: Custom of One. Maybe not the best name but it’ll do!
The tool itself is not quite live, but if you follow this link on the site you’ll see the main dashboard with navigation buttons to the different parts of the program, including Bike Builder, Factory Customization, Fit Shop, Consultation, and Parts and Accessories (each button is clickable bringing you to an explanation of each step). And on the side of the page there’s a countdown to when the program goes live (February 4th).
The idea will be to build your bike, bring it in to a dealership to finalize the design, and then wait while your bike is built! I think one of the coolest aspects of this initiative is that even for those who aren’t necessarily ready or able to buy a Harley quite yet, it could be a lot of fun to fool around with the tool and build and print out your own bike designs.